chelsea new kit 2023/24 release date

Chelsea has finally unveiled their highly anticipated home kit for the upcoming 2023/24 season, putting an end to weeks of eager anticipation from fans. Last week, the club revealed their new range of training kits, which were sponsored by Trivago, and now they have followed it up with the official release of their matchday jerseys.

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chelsea new kit 2023/24 release date

The club had been teasing the fans for several days through their social media channels, building up excitement for the big announcement. The official confirmation came with a special tribute to the 1997/98 team that achieved remarkable success by winning the UEFA Cup Winners' Cup and the League Cup, while also securing a respectable fourth-place finish in the Premier League.

According to the official club announcement, despite the changes happening within the club, the pride associated with Chelsea FC remains unchanged. The interior detail of the shirt serves as a nod to this enduring pride, emphasizing that Chelsea FC is still the revered "Pride of London." The top itself, which is revealed without a front-of-shirt sponsor due to ongoing partnership issues, showcases a golden club badge and Nike logo, along with the iconic blue chest plate.

In contrast to the intricate patterns and textures seen in previous years, Chelsea has opted for a minimalist design, featuring white underarms and a white outline on the sleeves. There is also a white strip inside the collar, reminiscent of the popular 1998 shirt that holds a special place in fans' memories.

However, the most noticeable aspect of the new kit is the absence of a primary sponsor. The three-year deal with Three, the mobile phone giants, expired on June 30, and there has been no official confirmation of a new partner yet. Although Chelsea has separate agreements with Oman Air and Hilton as their official airline and hotel partners, a major sponsor for the front of the kit is still missing.

Recently, reports emerged suggesting that gambling and casino company Stake were in talks to fill this sponsorship role. The Chelsea Supporters' Trust expressed concerns about such a partnership in a letter sent to the club's owners. In the absence of a final decision, Chelsea has taken a unique approach by releasing their kit without a sponsor.

The club clarified that the 2023/24 home kit worn on the pitch might eventually feature a front-of-shirt partner, and any changes to the kit will be communicated in due course. While Chelsea is the only top division side in England to adopt this approach for the season, Italian Serie A giants Roma find themselves in a similar situation. Chelsea will soon embark on their pre-season tour in America, where they will have the opportunity to showcase their new style to fans. Fans will be able to purchase the shirt by August 16.

chelsea new kit

chelsea new kit 2023/24 photo

Nike unveiled the Chelsea 2023-24 training gear collection on July 4, followed by the home kit unveiling on July 10. The home kit will be available for early access from August 16 through the Megastore at Stamford Bridge, the Chelsea online Megastore, and Nike. The wider marketplace will have access to the kit from August 23.

There have been rumors circulating that Chelsea is in discussions to replace Three as their main shirt sponsor, hinting at potential changes to the new kits for the 2023-24 season. Speculations suggest that the club is in talks with Allianz, a German-based insurance company, although no new sponsor has been officially confirmed yet.

In conclusion, the Chelsea 2023-24 home kit pays tribute to the glory days of the '90s, specifically the successful '97/'98 season when the club achieved European triumph by winning the UEFA Cup Winners' Cup, followed by the League Cup the following season. The kit features a classic design with the addition of white to the iconic blue, while incorporating gold detailing and an iridescent crest that symbolizes the prestige and glamour of the famous King's Road during that era. Fans will soon have the opportunity to purchase the new kit and wear it with pride as they support their beloved team.

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